UX/UI Design & Innovation

I have 6 years of experience in conducting user research and usability testing to gather valuable insights that inform design decisions. By employing techniques such as user interviews, surveys, and usability tests, I uncover user needs, preferences, and pain points. At Accella and Jitjatjo, I led user research initiatives that resulted in significant improvements to the user experience, increasing user satisfaction and engagement.

With 8 years of experience in information architecture and interaction design, I excel in organizing complex information and designing intuitive user flows. I have successfully restructured the information architecture of large-scale websites and applications, such as the Mandarin Oriental Hotel Group's website redesign, resulting in improved user navigation and engagement. My interaction design skills ensure that users can seamlessly interact with products, enhancing usability and satisfaction.

I have 8 years of experience in creating wireframes and prototypes that effectively communicate design concepts and functionality. Using tools like Sketch, Figma, and InVision, I develop low-fidelity to high-fidelity wireframes and interactive prototypes. These artifacts facilitate collaboration with stakeholders, gather valuable feedback, and iteratively refine the design. My wireframing and prototyping skills have been instrumental in securing stakeholder buy-in and ensuring that the final product aligns with user expectations.

With 12 years of experience in visual design and branding, I create visually appealing and cohesive designs that align with brand guidelines and evoke the desired emotional response from users. I have a keen eye for color, typography, and composition, and I stay up-to-date with the latest design trends and best practices. At Mandarin Oriental Hotel Group, I led the visual redesign of their website, resulting in a 10.2% increase in bookings and a 14.4% increase in revenue.

I have 4 years of experience in creating and maintaining design systems and style guides that ensure consistency and efficiency in the design process. By establishing reusable components, patterns, and guidelines, I streamline the design workflow and facilitate collaboration between designers and developers. At Accella, I created a comprehensive design system that reduced design inconsistencies and improved the speed of design iterations.

With 3 years of experience in accessibility and inclusive design, I am committed to creating products that are usable and accessible to all users, regardless of their abilities or disabilities. I have a deep understanding of accessibility guidelines and standards, such as WCAG and ADA, and I ensure that designs comply with these requirements. By incorporating inclusive design principles, I create products that cater to a diverse range of users, promoting equality and inclusivity.

Throughout my career, I have produced a wide range of product deliverables, including user stories, product requirements documents (PRDs), and prototypes. I have a keen eye for detail and a commitment to creating clear, concise, and comprehensive documentation. My PRDs for the "AI-Streamlining the Applicant Process Strategy" at Jitjatjo and the "Enhanced Geographic Targeting" feature showcase my ability to articulate product vision, requirements, and success metrics effectively.

- Redesigning the Mandarin Oriental Hotel Group's website, resulting in a 10.2% increase in bookings and a 14.4% increase in revenue.

- Developing a design system at Accella that reduced design inconsistencies and improved the speed of design iterations.

- Leading the UX/UI redesign of Muze.fit, resulting in increased user satisfaction and a 50% reduction in app launch-to-playlist time.