I ship when others can't.
I'm the person boards bring in when multiple attempts have failed and excuses have run out. Not because I skip the strategy - because building IS my strategy.
My Approach
I do all the discovery work - the research, stakeholder interviews, beautiful decks. But while others stop there, I build working prototypes alongside every conversation. Each iteration informs the next. Strategy and execution happen simultaneously, not sequentially.
The Pattern
At CCAoA, consultants spent 4 years strategizing. I did the same discovery but built prototypes during each stakeholder session. Result: 9 releases in 3 months because we could see solutions, not imagine them.
At Jitjatjo, the strategy was sound - enterprise transformation. The difference? I built each phase while planning it. Stakeholders touched working features, not wireframes. Impossible became inevitable.
At Mandarin Oriental, Deloitte's strategy was brilliant. It just wasn't built. I created the same strategic documents AND assembled 39 builders. We shipped because strategy without prototypes is just expensive paper.
How I work
Of course I do the research and create the alignment docs. But showing beats telling every time. So I build prototypes during discovery, not after.
When stakeholders can touch the solution while we're still debating the problem, everything changes. Every insight becomes a working prototype within days. Every pivot gets tested immediately.
This rapid iteration IS the strategy.
Build to learn. Learn to build better.
Engineering Lead
Military Systems Transformation