The method stayed the same.
The leverage changed.
Every engagement had the same structure: a gap between what the strategy said, what people actually did, and what the technology allowed. I embedded, found the gap, and built the fix with the people who do the work.
What changed over time was scale. A lean consultancy. A startup under pressure. A solo practice with AI infrastructure. Same results, fewer people, faster.
Global luxury hotel group
$300K Deloitte strategy decks. No one to turn them into working products. Founded a consultancy to bridge the gap — managing booking engines, revenue systems, localization across 13 languages, and the constant stream of tools that 35 hotels needed yesterday.
"Your superpowers are [...] fostering the vision and keeping our discipline on track"
Senior Director of IT
Government Digital Transformation